Ensure that your annotation covers all the areas you learnt how to analyse at AS including
• typography, Cover lines - Masthead
• mode of address
• ratio of photography to text
• framing
• types of shot and photographic codes
• language code and register
• lighting
• objects and props
• tagline
• convergent links
• colour palette.
Think About the following
· What is advertising?
· What is its purpose/why do companies advertise their products and services (Look and understand the AIDA model)
· What is being advertised?
· Who is the advert targeting?
· What stereotype is being used?
· What message is being sent to the audience/receiver?
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