AUDIENCE QUESTIONNAIRE/INTERVIEW/FOCUS GROUP ETC

AUDIENCE QUESTIONNAIRE/INTERVIEW/FOCUS GROUP ETC

Remember that you need to be as creative as possible when undertaking your audience research. Consider how you can do this more imaginatively. Remember you need to undertake audience research for all three products; not just your video.

You must undertake an audience questionnaire in order to determine who your audience are and how to target them. The following questions are a guide as to what to ask for audience research into music video (it is strongly suggested that you giev them different options to tick/circle for each of the questions):

·         How old are you?

·         What gender?

·         What typical features do you expect to see in a hip hop/dub step/rock etc music video?

·         What genre of music are you into at the moment?

·         What appeals to you moslty in a music video?

·         What form of media do you prefer to listen to/consume music?

·         How often do you watch music videos

·         Where are you most likey to watch music videos?

·         Do you prefer a music video to have a narrative?

·         Would you prefer to see more than one location?

·         Do you prefer a) Stadium videos b) Studio videos c) Location videos d) A combination of two/three of them

AUDIENCE RESEARCH RESULTS

Once you have a decent amount of completed questionnaires/responses you need to put these results into excel and produce pie charts/graphs to visually support the results.

AUDIENCE PROFILE

You will need to consider your audience in more detail and depth so you will need to produce a creative audience profile just like you did for your AS c/w. This needs to state exactly who your audience are inclduing age, gender percentage as well as brands they buy, where they shop, what they like to do in their spare time and so on. Remember the more detailed your audience research is the better your marks!

FOCUS GROUPS AND ANALYSIS OF RESULTS

For this task you need to get a group of people together (preferably from your target audience profile) to have a filmed group discussion as research.  You will have around 5 key questions prepared that are “open” questions allowing for descriptive answers and then film the group discussing what their opinions are about these questions. 

To do this you will need a camera and tripod, a quiet room, and 4-6 people willing to take part on camera (not people from your group).

Good questions to ask are things such as:

·          Here is our idea (tell them about it), what do you think about it?  What could be improved?

·         What locations do you think would be good to film in ?

·         What images / storyline do you imagine for our song choice?

·         What are your favourite music videos/videos and why?

·         Is there anything you hate in particular videos and why?

And so on…

You need to make sure the camera is as close as possible to the group to pick up their audio clearly. 

This focus group video then needs to be uploaded into Final Cut (edited if you wish) and then exported as a video clip (see Jason for help).  The video clip then needs to be embedded into your blog.

You then need to add a comment in afterwards summing up:

·          What you have learned from your focus group

·         How you will apply this to your music video production etc

Reflection on Research

As with your AS c/w it is important to show the process or the journey of your work and ideas. Therefore you should refelct on your research and consider what you have learnt and how this might impact on your own productions. This should be set out in the following way:

•           Reflection on Film Trailers

•           Reflection on Ancillary 1

•           Reflection on Ancillary 1