Research into Audience

DESCRIPTION OF YOUR TARGET AUDIENCE

For this section you must identify your target audience in as much detail as possible.  This would ideally be done as a Scribd or Prezzi Presentation embedded into your blog, or an audio file like a podcast, embedded into your blog, preferably with pictures embedded too.  When describing your target audience for your music video you need to include:

•           Age

•           Gender

•           Social Demographic (eg ABC1C2DE)

•           Occupation

•           Hobbies

•           Style

•           Media Grouping - fave films, fave tv. favourite artists / music

•           What Uses & Gratifications will your music video offer to your audience?

•           What solutions will your music video offer to their problems (Utopian theory)

 

Before you start your audience research you need to confirm who your target audience is going to be. If you do this before your audience research your research will be far more directed and focused with results that will actually impact on your decisions. You should research into target audiences for your chosen music genre and find out what audience demographic the most successful music videos were aimed at. Remember that these are the audience banks that your audience fall into:

·         Teenage boys and girls

·         Families

·         Couples

·         16-25 yrs skewed to boys

·         16-25 yrs skewed to girls

·         25-35 skewed to women

·         25-35 skewed to men

·         35+

Once you have chosen your audience you need to make sure your research is targeting them.